Stories from the ‘lab of life’

Everyday stories in life teach us so much

…about how we humans actually work.

We drill down into the behavioural science behind them to offer you real insight into how people can achieve extraordinary things.

Lab to life

Lab to life

Great communication is about getting people to believe what you believe and do what you want them to do.

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Darwin Just Got Digital

Darwin Just Got Digital

New forms of virtual life are emerging and the deeper truths of Darwinian evolution are spawning new opportunities and possibilities that we had no way of knowing might exist a few years ago. Welcome to the Internet of Things (IoT).

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