Stories

Behavioural Science Stories are the oldest form of communication, and by far most effective way of engaging and inspiring others. We engage with, and respond to them at levels that no other form can get close to. When a story is told, we relate to it by calling up our...

Like

Behavioural Science We respond to those who share our traits and outlook. Consequently, we’re more likely to follow their lead and advice. When an investment bank wanted to encourage pay day giving, they tried four different approaches. At first, they sent a generic...

Giving

Behavioural Science Even if we receive something small, we have a tendency to then give something back – and usually more than we received. Restaurants understand this, receiving larger tips in return for something as small as a mint with the bill. Add a second mint...

Tribal

Behavioural Science As tribal creatures, we are connected to others by ideas and identities we share. We are programmed by evolution to follow the social norms of our tribe. For example, when a hotel bathroom sign encourages good environmental practice, towel reuse...
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