Stories

Behavioural Science Stories are the oldest form of communication, and by far most effective way of engaging and inspiring others. We engage with, and respond to them at levels that no other form can get close to. When a story is told, we relate to it by calling up our...

Timing

Behavioural Science The timing of when we are asked to do something has a huge effect on our likelihood of doing it. For instance if a request is relevant to where we are and what we are doing right now, we are more likely to do it. Similarly if we’re asked to do...

Scarcity

Behavioural Science We have an innate desire for rare objects or experiences. The less available or more exclusive it is, the more we want it. When it was announced that Concorde was to stop flying, sales more than trebled. The madness of Black Friday sales shows just...
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