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Behavioural Science We respond to those who share our traits and outlook. Consequently, we’re more likely to follow their lead and advice. When an investment bank wanted to encourage pay day giving, they tried four different approaches. At first, they sent a generic...

Expertise

Behavioural Science Survival has always been associated with following an authoritative leader. If someone is an expert at one thing we are much more likely to follow their advice elsewhere, even if they have vested interests in how we behave. When we believe someone...

Giving

Behavioural Science Even if we receive something small, we have a tendency to then give something back – and usually more than we received. Restaurants understand this, receiving larger tips in return for something as small as a mint with the bill. Add a second mint...
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