Loss

Behavioural Science Various experiments have shown that we hate losing twice as much as we love winning. This fear of loss has a major impact on the choices we make. It also means people will work harder, and risk more, to avoid losing something than they will to gain...

Awareness

Behavioural Science Wherever we place our awareness determines the reality of the world we experience. “Is the glass half full or half empty?” is a classic example of this when thinking about your outlook on life. Awareness affects not just how we view the world, it...

Habit

Behavioural Science We are hard-wired to create and follow patterns of behaviour. We associate them with keeping us safe and predicting how things will work out. It takes just 30 days to create a new habit and sometimes a lifetime to break it. Why? Because ritualistic...
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