We trust our gut instinct, even in the face of contradictory evidence. Our brains constantly balance intellectual and emotional processing (IQ and EQ), creating the gut feel we call intuition. Our intuition wants to take advantage of opportunities and keep us safe.
Making it live
A paint manufacturer wanted their resellers to engage customers at an emotional level, rather than simply through traditional colour-swatch charts. Understanding how sensory experiences can release strong memories and emotions, we created a new form of colour chart – a multi-sensory, multi-layered experience augmented by a film, in a closed environment, engaging audiences at a powerful intuitive level that had meaning for them at a deeper more personal level.