Consistency

Behavioural Science

We tend to follow previous patterns. If we’ve done something similar or identical before, our brains favour doing it the same way again, and often more so.

For example, home owners who had previously agreed to put a small ‘Drive Safely’ sign in their window were four times more likely to accept a large sign in their garden than other residents.

Making it live

When we ran a session for a financial services client on women at work, we wanted to inspire solid decision-making at the end of the event.

So we started the day by encouraging simple decisions, choosing where to meet and what kind of seating each individual wanted for themselves. By beginning with a sense of self-determination and empowerment, we established a baseline behaviour that we wanted them to be consistent with later in the day. It fed through to practical choices being taken with greater certainty and confidence at crucial decision points in the day.

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